Sexploitation of women in sport
As published by www. It has done so by sexualising the female athlete at the expense of her sporting achievements. The female body is used to sell many products in our society, from cars to washing powder. This type of promotion is held to be a form of exploitation. This creates an ironic situation for elite athletes.
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Photo Series Explores 'Sexploitation' in Athletic Uniforms
Playing the (wo)man: why women's sport is still all about sex appeal
Open season never seemed to end in Boulder, Colo. Somehow, Barnett survived one staggeringly renegade operation, only to have testimony surface again that spoke of female trainers used as sex props and shoe boxes of money as slush funds for coaching bank accounts. It always comes back to football and females as object, football and a culture in which kids are raised listening to too many coaches call them parts of the female anatomy, dehumanizing girls at every turn until it's easy to understand why coaches and ballplayers end up treating them like objects. We've been talking about it for years, but it never changes. According to testimony in the Colorado football scandal, two female trainers reportedly told a grand jury that they were sexually assaulted by an assistant football coach, and one had been "coerced to perform sexual favors for players and recruits repeatedly. Colorado is the symptom of the greater problem. Across the board in sports, women are treated like part of the spoils that come with success.
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The Media's Sexualization of Female Athletes: A Bad Call for the Modern Game
The recent trial of sports physician Larry Nassar has sparked media attention on the sexual abuse suffered by female members of USA Gymnastics. During his more than year career as a physician for Michigan State University and USA Gymnastics, Nassar sexually abused more than girls some reports claim the number may be closer to , at least seven of whom had raised concerns long ago—concerns that were ignored and dismissed. During his trial, more than women came forward to testify against him and speak about the trauma they experienced as a result of his heinous acts. Investigators have also discovered that he possessed over 37, videos and images of child pornography, including videos of him sexually assaulting girls.
The rapid increase in popularity of female athletics has affected the entire society in a variety of ways. On one hand it is wonderful that little girls are growing up with the opportunity to be involved in athletics, but on the other hand there are new added pressures and stereotypes that are applied to female athletes that must be faced on a daily basis. As female athletics increases in recognition, large agencies have begun marketing female athletes in a more provocative manner.
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